The Business of Mobility:
Fixing a Tire-sized Gap in the Market
Air Fom is an entirely new innovation that uses new materials. Any time something is invented that is an entirely new class of product with no reference in the market, no benchmarks in testing protocols, no base of established manufacturing resources, and no ability to gauge consumer reactions, the road to a successful launch is a minefield. Design, manufacture, testing and quality control presented many hurdles in the process of producing a market-ready product.
