Original article in German on sazbike.de 06.09.2019
GROFA® distributes and designs premium cycling brands in Germany, Austria, Belgium, the Netherlands, Luxembourg, Croatia and Slovenia.
Just in time for the Eurobike, Grofa has taken over the marketing of the Air Föm brand for Germany and Austria - the sales specialist from Bad Camberg announced this at the trade fair in Friedrichshafen.
Air Föm is a Taiwanese company specializing in airless solutions for bicycle tires. Specifically, the focus is on foam-like, multi-layered inserts, which are used in urban bikes, e-bikes, mountain bikes and e-MTBs for 100% puncture proof resistance. Brand management for Air Föm has been taken over by Dany Vogts.
As seen at iceBike* 2019, Air Fom has signed an exclusive distribution deal with Madison for the UK and Ireland.
The Taichung, Taiwan-based brand has a range of foam tyre inserts that are durable, easy to replace, environmentally friendly and replicate the feeling of traditional air-filled tyres.
Designed in the USA and manufactured in Taiwan from quality Japanese materials, the foam inserts allow riders to cycle without fear of punctures and – as the inserts are built in separate sections – if something does break, the section can easily be replaced without having to purchase an entirely new insert.
You can hear Air Fom CEO and Founder Mark Peterman explain the product on our second CIN Podcast.
Air Fom inserts are available in a multitude of sizes for urban/commuter bicycles, e-MTBs and standard MTBs.
Sustainability is important to the brand – the Air Fom inserts are 100% recyclable, says the firm. The materials used are not cross linked, so they can be reprocessed and recycled back to their original form. Packaging is also 100% recyclable, using corrugated paper board and it uses a clean manufacturing process to reduce environmental impact.
Air Fom Brand Director at Madison, Adrian Phillips, said: “Madison is really excited to be distributing Air Fom. We feel this brings a new dimension to the age-old issue of flats and how to stop them. It has lots of far-reaching opportunities from commuter bikes to hire fleets and everything in between.”
Founder and CEO of Air Fom, Mark Peterman, added: “Madison will be our exclusive Distribution Partner covering the important UK market for Air Fom Products. Madison is a premier IBD distributor with a long history of supplying top brands to the UK dealer base and now, Air Fom is a resident in their prestigious house of brands.
Madison will receive the Air Fom products in mid Q2 in time for the summer cycling season. Contact Madison for further information on the line of Air Fom products.
As always, Air Fom is only available through your local authorised bicycle service and is not sold online.”
As we race towards peak tire insert, we found a new one that’s gearing up for launch this fall. However, this is not your typical flat protector. Instead, it’s actually an airless system designed to allow you to use your favorite rubber tires. Since AirFōm isn’t launching until the Taipei show, details are still fairly limited, but the concept is pretty interesting.
One of the biggest differences between AirFōm and much of the airless competition is that it’s an insert, not a complete tire system. To ensure proper fit around the rim and to fill out the tire, the inserts appear to come in interlocking sections. It’s mentioned that only the larger MTB sizes use a three piece construction with the Energy, Backbone, and Foundation as shown above, the smaller sizes combine the Foundation and Backbone into one piece.
AirFōm claims their design mimics the ride of a pneumatic tire by using multiple foam layers and it is able to achieve about 60% of the rebound performance of an air tire. Installed using tire levers, AirFōm also mentions a proprietary installation lubricant that is sprayed onto the tire bead to reduce tire/rim friction by 80%. But it also drys up in 30-45 minutes and won’t be reactivated by water.
With a claimed weight of 240-280g depending on the size, AirFōm is heavier than a tube, but it is impossible to flat. AirFōm also points out that their design uses materials that are not cross linked which makes them easily recyclable, though they’re also completely reusable.
AirFōm says that product will be in stores this winter, with more sizes offered in 2019.
Mark Peterman, industry veteran, is launching a new company at Taipei Cycle that will provide airless technology for all categories of bicycles. Air Fom is a product that is mounted into any cyclists existing tire by removing the tube and installing the Air Fom foam inserts.
Air Fom will provide airless bike tire insert technology for all cyclists that can be installed at your local IBD for an affordable price with pressure and ride performance close to air. Air Fom is a precision molded, multiple layer, hi tech foam insert that can be constructed to simulate different pressures. The patent pending design also allows Air Fom airless inserts to be lightweight. A 700 x 40c insert (60 PSI) weighs approximately 260 grams in comparison to the avg weight of a normal 700 x 40c tube that is 160 grams. If a thorn proof tube is used as a comparison Air Fom weighs much less. Air Fom inserts are rated to last at least 5000 km with a one year warranty.
Peterman is leading a Taiwan based company that will design, manufacture and distribute the Air Fom airless inserts product line globally. The product technology is patent pending with all products manufactured in Taichung, Taiwan using the latest in materials from Japanese sources.
All materials used in the Air Fom product are not cross linked and therefore are completely recyclable back to the original raw material for a fully closed product lifecycle loop.
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